New location and new look for Derby PR firm
PR consultancy Nielsen McAllister Public Relations Ltd has unveiled its new offices in Green Lane, Derby.
Nielsen McAllister, which has also undergone a corporate rebranding, offers a comprehensive range of bespoke communication packages. Services can be tailored to meet the needs of clients ranging from multinational manufacturers to small businesses.
Headed by Bob Bushby since its formation in 1990, Nielsen McAllister provides a comprehensive range of services to meet the specific communication requirements of each client, from a full public relations programme or dedicated media relations service to design and copywriting, social media and website design, or event management.
The consultancy has experience in a wide range of market sectors including packaging, food and drink, industrial, construction, building products, gardening, DIY and entertainment.
Clients include Europe's leading manufacturer of rigid plastic packaging products and plastic containers and the world’s leading manufacturer and supplier of tear tape.
Nielsen McAllister has moved to Derby’s developing St Peter’s Quarter from rental premises in Friar Gate.
Managing Director Bob Bushby says: “Although our clients are based around the UK and Europe, we all have links with Derby and the decision to buy offices in the city is a sign of our commitment to the local economy.”
Stephen Jeffery, chair of the St Peter’s Quarter board, which drives forward activities under the area’s Business Improvement District (BID) status, said: “High quality professional services firms have a strong presence in the St Peter’s Quarter and we are delighted to welcome a firm of Nielsen McAllister’s pedigree to the area, to strengthen the offer provided by the sector in this important area of Derby city centre.
“The investment made by the company demonstrates that the St Peter’s Quarter is an attractive destination of choice for businesses to relocate to and we hope that many more will follow as the positive effects of the BID’s work gathers pace.”
Bob Bushby has over 25 years’ PR experience, starting his career with London agency Kingsway PR, where he worked on a variety of business to business and consumer accounts and was part of the PR team for the launch of The Independent newspaper. He also spent two years working in-house as PR Manager for wine merchants Grants of St James’s before establishing Nielsen McAllister in 1990. His extensive experience includes media relations, copywriting, communications strategy, crisis management and event organisation and management.
Senior account manager John Atkin spent 20 years as a professional news journalist in print media and broadcasting. After moving into PR he was a Government communications adviser, acting as spokesman on driving standards issues. He also specialises in social media and entertainment PR.
Linda Cockcroft and Anita Nahal offer account administration and additional account handling support. Linda has spent many years running and working for businesses in Derby, while Anita grew up in the city and was recruited following graduation from the University of Bournemouth. Nielsen McAllister’s associate design director, Brian Clough, creates corporate literature, newsletters and advertising.
Nielsen McAllister is also a sponsor of Derby Rugby Club.
Pictured: Bob Bushby outside Nielsen McAllister’s new premises
NMPR turns up the heat for launch campaign
Nielsen McAllister (NMPR), the Friar Gate-based public relations consultancy, has designed and co-ordinated the launch campaign for Home Energy, the new home heating division of J Tomlinson, one of the East Midlands’ leading building services companies.
Established to offer a fast-response, localised, value for money service for the installation, maintenance and repair of boilers and heating systems, Home Energy’s high profile campaign is targeting householders across Derbyshire and the East Midlands.
NMPR devised and executed a variety of marketing and public relations activities to support the launch, including direct mail, leaflets, corporate literature and the development of a new website.
As well as the consultancy’s marketing and PR expertise, its strong local knowledge base was also a key factor behind its appointment as Home Energy Managing Director Steve Kirkland explained: “Being locally based is a particular advantage in terms of our ability to ensure customers receive a fast response and cost-effective service.
“This local connection was also important in our choice of consultancy and NMPR has operated in Derby for over 20 years and so has indepth knowledge of our market.
“Also, J Tomlinson is obviously already very well known but Home Energy is a separate company and it was important that the launch material created a strong identity and communicated our messages clearly to customers. We are very pleased with the work carried out by NMPR which has achieved these key objectives.”
Bob Bushby, Managing Director of NMPR said, “We are delighted to have supported the launch of Home Energy which has enabled us to demonstrate our wide-ranging expertise.”
NMPR offers a comprehensive range of services to meet the specific communication requirements of each client from a full public relations programme or dedicated press relations service to design and copywriting, new media and website design and event management.
The consultancy has extensive experience in packaging and food and drink and also handles business in the industrial, construction, gardening and DIY market sectors.
NMPR celebrates 20th anniversary
Nielsen McAllister PR (NMPR), a leading public relations consultancy and a specialist in the packaging and food and drink sectors, is celebrating its 20th year in business.
Established in 1990 by Managing Director Bob Bushby, NMPR handles public relations for some of the leading organisations in the packaging and related industries, including RPC Containers, Ishida Europe, Payne and Linx Printing Technologies.
NMPR provides a full public relations service for its clients from press relations, corporate literature, direct mail and website design to e marketing, exhibition support and special events, both in the UK and overseas.
“During these tough economic times, we have found that many companies are realising the importance of marketing to help them gain what business there is out there,” comments Bob Bushby. “An effective communications programme in particular is a powerful way to maintain their profile.”
To mark its 20th anniversary NMPR hosted a special celebratory event at the NEC in May for clients, the media and key contacts. The event took place during the Total Processing & Packaging Show, which was organised by Reed Exhibitions, one of NMPR’s clients. The consultancy ran the Press Office throughout the three day show from 25th – 27th May.
Bob Bushby adds, “The event gave us an opportunity to say thank you to all our key clients and media contacts for the working relationships we have enjoyed over the years and to look forward to ongoing success together.”
NMPR continues to buck trend with more new business wins
As it enters its 20th year in business, Nielsen McAllister PR (NMPR) continues to buck the trend during the credit crunch with another four new business wins.
This latest new business success follows hot on the heels of two new accounts announced by the consultancy last year.
The four new PR accounts won by NMPR include Quay Pharma, a pharmaceutical outsourcing specialist, Nicholl Food Packaging, a leading aluminium foil container manufacturer, Coldpack, a UK manufacturer of Airliner, a pioneering insulation material and Pregis Protective Packaging Europe, a leading global provider of protective packaging solutions.
Bob Bushby, Managing Director of NMPR said, “During the credit crunch we have found that many companies realise the importance of marketing more than ever and particularly value the power of PR as a means of maintaining their profile. The new clients came to us as they recognise that an effective hard-hitting PR campaign is one of the best means of reaching their customers and also because we have a proven track record in their markets.
“When economic conditions are still very challenging it is fantastic to win so much extra business and we are looking forward to achieving results for all our new clients.”
NMPR will be providing a combination of press relations, e marketing, exhibition support and other PR services for its new clients. Quay Pharma is investing in excess of £2.5 million in a new purpose-designed factory and headquarters and is targeting pharmaceutical and biotechnology companies, while Nicholl Food Packaging is to begin a major new product development programme. Coldpack is launching Airliner, a pioneering insulation material from France into the UK market and Pregis Protective Packaging Europe has launched a campaign to build its presence in the European market.
Lysette joins expanding NMPR team
Nielsen McAllister PR (NMPR) has expanded its team following a series of new business wins with the appointment of Lysette Scott-Blore as Account Administrator.
Lysette, 25, is a BA (Hons) graduate in English from the University of Leicester and joins NMPR having just completed her pre-entry certificate in Journalism from Norton College in Sheffield. She also previously attended De Lisle Catholic Science College in Loughborough. In addition, Lysette has a background in retail management, and has previously worked as an Assistant Manager at Clarks, where she was responsible for team management and training.
In her new role, Lysette will provide additional support for a wide range of clients and her duties will include researching and drafting press information, journalist liaison, maintaining UK and European media databases and event management.
Commenting on her new role, Lysette said, “I am delighted to be joining NMPR, which is going through an exciting period of expansion, and look forward to contributing greatly during this important stage of its development.”
NMPR announces latest new business wins
Nielsen McAllister PR (NMPR) is celebrating a series of new business wins.
The company has recently been appointed by Silgan White Cap, the leading global producer of metal, plastic and composite closures for food products and still beverages, to execute a pan European campaign. As part of its activities, NMPR will be implementing a comprehensive media relations campaign through East and West Europe and also producing a new corporate customer newsletter. The objective of the campaign is to raise awareness of Silgan White Cap’s product innovation and technical expertise to existing and new customers.
In increasingly global markets, NMPR’s ability to maximise coverage in the international media was a key factor behind the consultancy’s appointment.
NMPR has also been appointed by Sewtec, a market leading manufacturer of automated solutions for the process and packaging industries, to devise and execute a new communications programme to support the company’s marketing activities.
NMPR has experience in a wide range of market sectors including packaging, food & drink, industrial, construction, building products, garden and DIY.
The consultancy offers a comprehensive range of services to meet the specific communication requirements of each client from a full public relations programme or dedicated press relations service to design and copywriting or event management.
Bob Bushby, Managing Director of NMPR said, “These latest appointments emphasise that leading organisations recognise the value of public relations even in tough trading conditions. A hard working PR campaign is still one of the most cost-effective ways for a business to keep its name in front of prospective customers.
“We are delighted to be working with these two leading names and look forward to achieving results as we roll out the new campaigns to the target markets.”
| Testimonials ---------------------------------- See what our clients say about Nielsen McAllister... Click Here |
 |
| Case Studies ---------------------------------- A few examples of how we have helped clients... Click Here |
 |
| Contact us ---------------------------------- Got a question? Then please contact us today... Click Here |
 |